Samsung regains top smartphone vendor spot as Xiaomi overtakes Apple


Samsung is back on top as the world’s biggest smartphone vendor one quarter after losing its spot to Huawei, according to reports from IDC, Counterpoint, and Canalys. The news comes just as Samsung posted its highest quarterly revenue figures ever, which the company said was helped by a boost in demand for smartphones.

Huawei became the number one vendor for the first time three months ago, benefiting from strong sales in China while much of the rest of the world was operating under constrained retail conditions due to the COVID-19 pandemic. But Huawei’s shipments fell 7 percent quarter-on-quarter and 24 percent year-on-year, according to Counterpoint, while Samsung’s shipments increased by 47 percent over the last quarter.

Xiaomi was able to regain the number three spot for the first time in several years, overtaking Apple for the first time with year-on-year growth of 46 percent. Apple’s shipments fell 7 percent year-on-year in the July-September quarter, no doubt affected by the fact that its new iPhones this year slipped until October and November release dates.

The fifth, sixth, and seventh spots go to BBK brands Oppo, Vivo, and Realme. Counterpoint has Oppo at number five, while IDC and Canalys give that spot to Vivo, but all three firms agree the numbers are close. If the three independent brands’ third-quarter shipments were combined, they would be closer to Samsung in first place than Huawei in second place.

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