Billboard‘s current cover starboy The Weeknd is the headline performer of the 2021 Pepsi Super Bowl LV Halftime Show. He recently unveiled an 18-song collection of his greatest hits called The Highlights before his highly anticipated performance, which fans can cop here next Friday (Feb. 5). He told Billboard in his cover story about what Super Bowl spectators can expect when he gets on the stage.
“We’ve been really focusing on dialing in on the fans at home and making performances a cinematic experience, and we want to do that with the Super Bowl,” The Weeknd said, who put up $7 million of his own money to execute his vision.
The Verizon Big Concert for Small Business will stream immediately after Super Bowl LV on Sunday, Feb. 7 at 11 p.m. ET on Yahoo and Fios as well as Verizon’s Twitter, Twitch, YouTube and TikTok accounts.